PROJECT: 50 Cent CD Cover
G-Unit Records and Caroline Records [an independent distributor of Capitol Records]
In a May 2014, interview with the Business News Network, he spoke about the album's promotional campaign, saying: "I actually decided to create a campaign for the actual record that can sustain the audience. Because it has to sustain your interest for one week until the next song comes, until the next song comes, until the next song comes. And the actual visuals match the song so if you weren’t impressed by the music you’ll understand creatively why it’s the way it is when you see the images".
The album debuted at number four on the Billboard 200 chart, with first-week sales of 47,000 copies in the United States.