PROJECT: Godzilla 3D
CLIENT:
Warner Home Entertainment
OBJECTIVE:
Leverage the $525 million box office performance with a successful 3D Bluray release of this epic movie title.
RESULT:
Blu-ray Sales, September 15-21: Godzilla Destroys the Competition.
For the week that ended on September 21st, Warner Home Entertainment's Godzilla took the top spot on the Blu-ray-only and overall package-media sales rankings, with a strong Blu-ray market share of 58%.
